Write Up:

Social Media

Good organizations share information with the people they serve. The best, most-trusted organizations engage customers in conversation. MoDOT interacts with its customers through social media networking websites and applications. MoDOT’s social media accounts continue to attract followers. When comparing the second quarters of 2021 and 2022, there was a growth of 33,058 followers on Facebook statewide and 15,359 on Twitter.

During the second quarter of 2022, the most popular Facebook post statewide explained how to report a road concern on MoDOT's website. The post reached more than 92,000 people with 2,200 engagements on Facebook alone.

To better track how customers are interacting with MoDOT on these social media sites, engagements are being measured as well. Engagements are customer interactions with MoDOT's posted content, including likes, shares, retweets, comments and replies. This quarter, MoDOT Facebook pages across the state had 568,384 engagements and Twitter pages had 16,830. 

MoDOT websites had 1,133,277 sessions during the second quarter of 2022. This is down slightly compared to the same period last year. The traveler website sessions were also down slightly this year compared to last with 305,146.

MoDOT videos on YouTube and social media were viewed 3.8 million times in the second quarter of 2022. Additional advertisement video placements were viewed 51.1 million times this past quarter.

Website

YouTube

Purpose:

This measure tracks the number of MoDOT customers hitting the department’s social media and website information.

Measurement and Data Collection:

MoDOT gathers information for this measure from a variety of sources, including Google Analytics. Website traffic and YouTube information are cumulative totals based on visits. Facebook and Twitter information is based on account followers. The target for this measure is updated quarterly. This target is established by projecting a 7% improvement over the same quarter in the previous year. 

This measure is linked to the Improve Communications strategy included in the Sharpening Our Strategic Vision initiative. The Citizen’s Guide to Transportation Funding, the new department website and a better Traveler Information Map have been identified as strategies to improve performance.