Write Up:

Social Media

Effective organizations share information with the people they serve. The best and most trusted organizations engage their customers. MoDOT interacts with its customers through social media networking, websites and applications. MoDOT’s social media accounts continue to attract followers. In the second quarter of 2025, MoDOT gained 100,742 new Facebook followers statewide and 12,287 on X, when compared to the second quarter of 2024.

During the second quarter of 2025, the most popular Facebook post was a one that shared information on the text scams claiming to be from MoDOT soliciting money. The post reached 296,841 users and had the highest engagements with 4,481 post clicks, shares, comments and reactions.

MoDOT is now measuring customer interactions on these social media sites to better track engagements. Engagements are customer interactions with MoDOT's posted content and include likes, shares, retweets, comments and replies. This quarter, MoDOT's Facebook pages across the state had 439,276 total engagements. Engagement on X pages are not available, as they have been placed behind a paywall.

MoDOT websites had 1,986,747 sessions during the second quarter of 2025, which is an increase of 660,476 sessions compared to the same period last year. We are on track to have our highest traffic-year on record for the web. The traveler map website sessions increased this quarter by 317,551 sessions when compared to the same time last year.

MoDOT videos on YouTube and social media had over 2 million organic views in the second quarter of 2025. Additional advertisement video placements were viewed nearly 60 million times this past quarter.

Website

YouTube

Purpose:

This measure tracks the number of MoDOT customers accessing the department’s social media and website information.

Measurement and Data Collection:

MoDOT gathers information for this measure from a variety of sources, including Google Analytics. Cumulative totals of website traffic and YouTube views are based on the number of visits. Facebook and Twitter data are based on the number of account followers. The target for this measure is updated quarterly and is established by projecting a 5% improvement over the same quarter in the previous year.

This measure is linked to the Improve Communications strategy included in the Sharpening Our Strategic Vision initiative. To improve performance, MoDOT has identified several strategies, including the Citizen’s Guide to Transportation Funding, the new department website and an enhanced Traveler Information Map.