Good organizations share information with the people they serve. The best, most-trusted organizations engage customers in conversation. MoDOT interacts with its customers through social media networking websites and applications.
Results Driver
Tom Blair, P.E.
Title
St. Louis District Engineer
Department
St. Louis District
Contact Info
Phone: (314) 453-1800
E-mail: thomas.blair@modot.mo.gov
Phone: (314) 453-1800
E-mail: thomas.blair@modot.mo.gov
Measurement Driver
Taylor Brune
Title
Assistant Communications Director
Department
Communications
Contact Info
Phone: 573-522-3796
Email: taylor.brune@modot.mo.gov
Phone: 573-522-3796
Email: taylor.brune@modot.mo.gov
Write Up:
Social Media
Good organizations share information with the people they serve. The best, most-trusted organizations engage customers in conversation. MoDOT interacts with its customers through social media networking websites and applications. MoDOT’s social media accounts continue to attract followers. When comparing the third quarters of 2019 and 2020, there was a growth of 16,336 followers on Facebook statewide and 14,003 on Twitter.
During the third quarter of 2020, MoDOT’s most popular post on Facebook statewide was a Work Zone Wednesday post that recapped the summer of TMA crashes and urged motorists to take work zone safety seriously. The post reached 50,915 people with 10,771 engagements including post clicks, shares, comments and reactions.
To better track how customers are interacting with MoDOT on these social media sites, engagements are being measured, as well. Engagements are customer interactions with MoDOT's posted content, including likes, shares, retweets, comments and replies. This quarter, MoDOT Facebook pages across the state had 193,242 engagements and Twitter pages had 12,003.
MoDOT websites had 871,668 sessions during the third quarter of 2020. This is down compared to the same period last year. Last year's website sessions were record-setting due to major flooding and high traffic to the Traveler Information Map and other traveler sites. This is also reflected in the Traveler Site sessions, where traffic was down significantly due to a lack of significant weather events.
MoDOT videos on YouTube and social media were viewed 1,637,875 times in the third quarter of 2020. This is the first time tracking video views outside of social media for this quarter, as well, including video advertisement placements. These additional video placements were viewed 41,843,254 times this past quarter, which included seven highway safety campaigns.
Website
| Web page Views | |
|---|---|
| MoDOT Homepage | 120,286 |
| Career Opportunities | 59,441 |
| CMV Awareness Campaign | 27,424 |
| Careers Homepage | 26,713 |
| Online Plans Room | 22,059 |
YouTube
| YouTube Video Views | |
|---|---|
| Drive Sober 2019 | 141,521 |
| Child Passenger Safety | 11,085 |
| Tow Plows in Action | 8,759 |
| Drive Sober Spanish | 6,089 |
| Flashing Yellow Traffic Signals | 1,825 |
Purpose:
This measure tracks the number of MoDOT customers hitting the department’s social media and website information.
Measurement and Data Collection:
MoDOT gathers information for this measure from a variety of sources, including Google Analytics. Website traffic and YouTube information are cumulative totals based on visits. Facebook and Twitter information is based on account followers. The target for this measure is updated quarterly. This target is established by projecting a 7% improvement over the same quarter in the previous year.
This measure is linked to the Improve Communications strategy included in the Sharpening Our Strategic Vision initiative. The Citizen’s Guide to Transportation Funding, the new department website and a better Traveler Information Map have been identified as strategies to improve performance.