Good organizations share information with the people they serve. The best, most-trusted organizations engage customers in conversation. MoDOT interacts with its customers through social media networking websites and applications.
Results Driver
Tom Blair, P.E.
Title
St. Louis District Engineer
Department
St. Louis District
Contact Info
Phone: (314) 453-1800
E-mail: thomas.blair@modot.mo.gov
Phone: (314) 453-1800
E-mail: thomas.blair@modot.mo.gov
Measurement Driver
Taylor Brune
Title
Assistant Communications Director
Department
Communications
Contact Info
Phone: 573-522-3796
Email: taylor.brune@modot.mo.gov
Phone: 573-522-3796
Email: taylor.brune@modot.mo.gov
Write Up:
Social Media
Good organizations share information with the people they serve. The best, most-trusted organizations engage customers in conversation. MoDOT interacts with its customers through social media networking websites and applications. MoDOT’s social media accounts continue to attract followers. When comparing the second quarters of 2019 and 2020, there was a growth of 28,946 followers on Facebook statewide and 14,706 on Twitter.
During the second quarter of 2020, MoDOT’s most popular post on Facebook statewide showed images of a work zone crash and urged motorists to slow down and pay attention. The post reached 40,226 people with 9,028 engagements including post clicks, shares, comments and reactions.
To better track how customers are interacting with MoDOT on these social media sites, engagements are being measured, as well. Engagements are customer interactions with MoDOT's posted content, including likes, shares, retweets, comments and replies. This quarter, MoDOT Facebook pages across the state had 207,360 engagements and Twitter pages had 18,059.
MoDOT websites had 1,009,883 sessions during the second quarter of 2020. This is down slightly compared to the same period last year. A prolonged 2019 winter could have made the difference, as Traveler Information Map sessions were higher last year.
MoDOT videos on YouTube and social media were viewed 1,303,854 times in the second quarter of 2020. This is the first time tracking video views outside of social media for this quarter, as well, including video advertisement placements. These additional video placements were viewed 17,283,572 times this past quarter.
Website
| Web page Views | |
|---|---|
| Traveler Information Map | 199,858 |
| KC Scout Homepage | 168,835 |
| MoDOT Homepage | 130,364 |
| Career Opportunities | 27,801 |
| COVID-19 Briefing | 23,971 |
YouTube
| YouTube Video Views | |
|---|---|
| 2020 Click It or Ticket | 320,821 |
| MoDOT Youth Alcohol 2020 | 314,373 |
| MoDOT 420 2019 | 191,464 |
| July Impaired 2020 | 95,480 |
| MoDOT Teen Safety Belt | 62,179 |
Purpose:
This measure tracks the number of MoDOT customers hitting the department’s social media and website information.
Measurement and Data Collection:
MoDOT gathers information for this measure from a variety of sources, including Google Analytics. Website traffic and YouTube information are cumulative totals based on visits. Facebook and Twitter information is based on account followers. The target for this measure is updated quarterly. This target is established by projecting a 7% improvement over the same quarter in the previous year.
This measure is linked to the Improve Communications strategy included in the Sharpening Our Strategic Vision initiative. The Citizen’s Guide to Transportation Funding, the new department website and a better Traveler Information Map have been identified as strategies to improve performance.