Good organizations share information with the people they serve. The best, most-trusted organizations engage customers in conversation. MoDOT interacts with its customers through social media networking websites and applications.
Results Driver
Tom Blair, P.E.
Title
St. Louis District Engineer
Department
St. Louis District
Contact Info
Phone: (314) 453-1800
E-mail: thomas.blair@modot.mo.gov
Phone: (314) 453-1800
E-mail: thomas.blair@modot.mo.gov
Measurement Driver
Taylor Brune
Title
Assistant Communications Director
Department
Communications
Contact Info
Phone: 573-522-3796
Email: taylor.brune@modot.mo.gov
Phone: 573-522-3796
Email: taylor.brune@modot.mo.gov
Write Up:
Social Media
Good organizations share information with the people they serve. The best, most-trusted organizations engage customers in conversation. MoDOT interacts with its customers through social media networking websites and applications. MoDOT’s social media accounts continue to attract followers. When comparing the fourth quarters of 2018 and 2019, there was a growth of 71,384 followers on Facebook statewide and 21,388 on Twitter.
During the fourth quarter of 2019, MoDOT’s most popular post on Facebook statewide was of a dynamic message sign message urging people to use their turn signals. The post reached 115,615 people with 9,521 engagements including post clicks, shares, comments and reactions.
To better track how customers are interacting with MoDOT on these social media sites, engagements are being measured, as well. Engagements are customer interactions with MoDOT's posted content, including likes, shares, retweets, comments and replies. This quarter, MoDOT Facebook pages across the state had 462,720 engagements, and Twitter pages had 36,520.
MoDOT websites had 725,935 sessions during the fourth quarter of 2019. This is the first measurement of this quarter during which internal filters were used to measure the data, meaning the data is the most reflective of customer visits. For this reason, the numbers cannot be accurately compared to previous quarters.
MoDOT videos on YouTube and social media were viewed 1,011,161 times in the fourth quarter of 2019. This is the first quarter tracking video views outside of social media, as well, including video advertisement placements. These additional video placements were viewed 14,760,611 times this past quarter.
Website
| Web page Views | |
|---|---|
| Traveler Information Map | 720,813 |
| KC Scout Homepage | 245,947 |
| Ozarks Traffic Homepage | 209,185 |
| Winter Road Conditions | 114,766 |
| Maps | 64,138 |
YouTube
| YouTube Video Views | |
|---|---|
| MoDOT Tow Plow in Action | 452,250 |
| MoDOT Speeding 1 | 98,848 |
| MoDOT Speeding 2 | 74,205 |
| Holiday Impaired 2019 (Football) | 72,205 |
| Holiday Impaired 2019 | 63,964 |
Purpose:
This measure tracks the number of MoDOT customers hitting the department’s social media and website information.
Measurement and Data Collection:
MoDOT gathers information for this measure from a variety of sources including Google Analytics. Website traffic and YouTube information are cumulative totals based on visits. Facebook and Twitter information is based on account followers. The target for this measure is updated quarterly. This target is established by projecting a 7% improvement over the same quarter in the previous year.
This measure is linked to the Improve Communications strategy included in the Sharpening Our Strategic Vision initiative. The Citizen’s Guide to Transportation Funding, the new department website and a better Traveler Information Map have been identified as strategies to improve performance.