Good organizations share information with the people they serve. The best, most-trusted organizations engage customers in conversation. MoDOT interacts with its customers through social media networking websites and applications.
Results Driver
Tom Blair, P.E.
Title
St. Louis District Engineer
Department
St. Louis District
Contact Info
Phone: (314) 453-1800
E-mail: thomas.blair@modot.mo.gov
Phone: (314) 453-1800
E-mail: thomas.blair@modot.mo.gov
Measurement Driver
Taylor Brune
Title
Assistant Communications Director
Department
Communications
Contact Info
Phone: 573-522-3796
Email: taylor.brune@modot.mo.gov
Phone: 573-522-3796
Email: taylor.brune@modot.mo.gov
Write Up:
Social Media
Good organizations share information with the people they serve. The best, most-trusted organizations engage customers in conversation. MoDOT interacts with its customers through social media networking websites and applications. MoDOT’s social media accounts continue to attract followers. When comparing the first quarters of 2019 and 2020, there was a growth of 40,283 followers on Facebook statewide and 17,712 on Twitter.
During the first quarter of 2020, MoDOT’s most popular post on Facebook statewide warned drivers of the complete closure of I-70 in Kansas City for construction. The post reached 91,503 people with 7,238 engagements including post clicks, shares, comments and reactions.
To better track how customers are interacting with MoDOT on these social media sites, engagements are being measured, as well. Engagements are customer interactions with MoDOT's posted content, including likes, shares, retweets, comments and replies. This quarter, MoDOT Facebook pages across the state had 563,281 engagements and Twitter pages had 39,350.
MoDOT websites had 2,185,303 sessions during the first quarter of 2020. This is the first measurement of this quarter during which internal filters were used to measure the data, meaning the data is the most reflective of customer visits. For this reason, the numbers cannot be accurately compared to previous quarters.
MoDOT videos on YouTube and social media were viewed 1,977,885 times in the first quarter of 2020. This is the first time tracking video views outside of social media for this quarter, as well, including video advertisement placements. These additional video placements were viewed 22,319,515 times this past quarter.
Website
| Web page Views | |
|---|---|
| Traveler Information Map | 1,056,287 |
| MoDOT Homepage | 340,689 |
| KC Scout Homepage | 326,619 |
| Ozarks Traffic | 227,984 |
| Winter Road Conditions | 161,450 |
YouTube
| YouTube Video Views | |
|---|---|
| Teen Safety Belt 2020 | 729,978 |
| March Impaired Bad Decisions | 429,784 |
| TowPlow Action Missouri | 392,296 |
| MoDOT Tow Plows In Action | 165,222 |
| March Impaired Bad Decisions 2020 SPA | 50,500 |
Purpose:
This measure tracks the number of MoDOT customers hitting the department’s social media and website information.
Measurement and Data Collection:
MoDOT gathers information for this measure from a variety of sources, including Google Analytics. Website traffic and YouTube information are cumulative totals based on visits. Facebook and Twitter information is based on account followers. The target for this measure is updated quarterly. This target is established by projecting a 7% improvement over the same quarter in the previous year.
This measure is linked to the Improve Communications strategy included in the Sharpening Our Strategic Vision initiative. The Citizen’s Guide to Transportation Funding, the new department website and a better Traveler Information Map have been identified as strategies to improve performance.