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Missouri Department of Transportation

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MoDOT News Release 

May 18, 2015 02:58 PM
Digital Highway Boards Used to Share Safety Messages
Vote Online for Your Favorite

For more information, contact Communications Coordinator Linda Wilson Horn, (314)453-5063.

JEFFERSON CITY, MO - "Unbuckled? Seriously." "Put Down Your Phone and Drive." "Changing Lanes? Show Me Your Blinker." These messages are just some of the new safety messages the Missouri Department of Transportation has been displaying on its dynamic message signs for the past year.  Drivers on Missouri's interstates and major highways pass by one of these 250 digital signs each day.  Now, MoDOT has compiled its top 16 messages and is asking Missourians to vote for their favorite in an online survey at http://modot.org/safety/DynamicMessageSigns.htm.

            "The primary purpose of the dynamic message signs is to convey critical information to motorists about lane closures or complete road closures," said MoDOT Traffic Management and Operations Engineer Jon Nelson. "However, when the roads are clear of incidents, we use the signs to convey safety messages with a catchy twist to get motorists' attention."

            In Spring 2014, the messaging was overhauled to strategically display messages related to a certain theme suited for a particular month or time of year.  For example, May is motorcycle awareness month and youth alcohol enforcement month. Safety messages are focused on these topics. As motorists drive a stretch of interstate, they will see messages related to one of these themes. The message themes change each month.

            "MoDOT also posts the messages on its Facebook page on Mondays, and the response has been tremendously positive," said Nelson. "Our goal is to find ways to get the safety message to drivers so people will stop, think and make the right safety choice before they drive without a seatbelt or pick up their phone and text while they drive." 

            Missourians are also invited to submit their ideas for new messages. The space on the sign is limited to three lanes with 16 spaces on each line. Message topics and ideas can be emailed to MoDOT at MoMessageBoards@modot.mo.gov.

            Voting for the favorite message will be available online until June 20. The winner and top two runner-up messages by voting will be announced in early July.   Online voting can be found at http://modot.org/safety/DynamicMessageSigns.htm.


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