JEFFERSON CITY, MO - The holiday rush is upon us, full of shopping and holiday parties at offices and homes across the state. The Missouri Coalition for Roadway Safety wants to remind those who plan to drink alcohol to designate a sober driver, or call a cab to avoid driving impaired. Statewide, law enforcement is on the lookout for impaired drivers, with targeted enforcement efforts Dec. 15, 2013 to Jan. 2, 2014."We want everyone to enjoy a safe and happy holiday season," says Leanna Depue, executive chair of the coalition. "So we are making a special effort to reach motorists with reminders to plan ahead with ads online and at locations where alcohol is served or sold." Throughout December, safety advertising in restaurants and bars will remind patrons to "Drive Sober or Get Pulled Over." Posters featuring a Missouri State Highway Patrol trooper announce, "Going Out Tonight? So Are We." This simple message reminds drivers that law enforcement will be out in full force, and if they choose to drink and drive, they will be arrested.Save MO Lives social media outlets will also be asking followers to post and tweet their safe ride home. Selected winners will receive Best Buy gift cards for their participation.There are no excuses to drive impaired. The facts are known -- drinking and driving can be a lethal combination. The consequences are fines, jail time or even death.Six people were killed and 46 seriously injured over the Christmas holiday 2012. Three of the fatalities and eight of the serious injuries involved an impaired driver.To learn more, visit savemolives.com, or find us on Facebook and Twitter at Save MO Lives, #DriveSoberMO.