The Outdoor Advertiser

Volume I, Issue IV - January 2010

New Texting PSAs Spell Out Grim Reality

You Text.  You're next.  If it sounds grim, it's because all too often it is.  Distracted driving is the leading cause of traffic crashes in Missouri and nationwide.  The Missouri Coalition for Roadway Safety has created radio public service announcements to remind teens that texting while driving is illegal and can have serious consequences.

You Text.  You're Next.
ODA Control Training

ODA Control Classes

MoDOT will host a class on ODA Control on Wednesday, March 17, 2009, from 10:00 a.m. to 1:00 p.m. at the District 8 office in Springfield.  Topics include MoDOT's preferred practices and procedures, an overview of the Highway Beautification Act, Missouri's Federal / State Agreement, and Missouri Rules and Regulations regarding outdoor advertising.  There will also be a question and answ er session.  There is no fee to attend this class; however, registration is required.  To register, please email Jessica Sawyer.  This class will be offered throughout the state later in the year.

Proposed Legislation Relating to ODA

Senate Bill 678 - Introduced by Senator Bray, Prohibits trivision, projection, digital, or other changeable copy technologies from being used on billboards.


Senate Bill 723 - Introduced by Senator Bray, Requires the State Highways and Transportation Commission to collect certain billboard fees to pay for the removal of billboards.

Senate Bill 746 - Introduced by Senator Griesheimer, Imposes various billboard standards to billboards adjacent to IS-70 and IS-44 during periods of interstate construction, and creates a new classification of conforming out of standard.

Digital Billboard

Crash Data Analysis Report

An Update of a Study of the Relationship Between Digital Billboards and Traffic Safety in Cuyahoga County, Ohio was submitted to the Foundation for Outdoor Advertising Research and Education on November 18, 2009, from Tantala Associates, LLC.  Click to view full report.

Did You Know ? ? ?

Log Miles - All outdoor advertising permits detail the exact location of the sign.  This is found in the last sentence of the first paragraph.  For example "...located along IS 44 E at county log mile 18.118 on the RIGHT side of the road in LACLEDE county on property owned by JOHN DOE."  In other words, this sign is located in Laclede County along IS 44 on the right side of the road as you are traveling east approximately 18.118 miles east of the Laclede County line.

MoDOT regulates 8,556 centerline miles for Outdoor Advertising with 7,481 nonconforming billboard signs and 1,399 conforming billboard signs.

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