The Missouri Coalition for Roadway Safety’s updated Web site at www.savemolives.com really rocks.
That’s because visitors are greeted upfront with a hard-hitting public service announcement pronouncing “Pickups rock. They also roll.” The campaign is designed to persuade young pickup truck drivers to buckle up.
“This new site allows us to offer a lot of useful information to our partners, as well as those looking for ways to stay safe,” said Leanna Depue, Highway Safety Director and chairperson of the Missouri’s Blueprint for Safer Roadways’ executive committee. “It’s another great tool to help us reduce deaths on Missouri roadways to less than 1,000 by 2008.”
The coalition is made up of federal, state and local officials. In 2004, the group created Missouri’s Blueprint for Safer Roadways, which outlines eight essential strategies to reduce deaths and injuries due to traffic crashes.
Besides some state-of-the-art graphics, the site offers information on Blueprint resources and programs, a safety calendar, statistics, training, a list of Blueprint partners and contact information. All of the information is aimed at showing visitors how they can Arrive Alive when traveling.
“We encourage everyone to promote the new site,” Depue said. “It’s really a great tool for anyone looking for roadway safety information.”
For more information about the coalition, Missouri’s Blueprint for Safer Roadways or how to Arrive Alive, visit www.savemolives.com.
